DIGITAL MARKETING

Today, most of us are busy online, whether chatting with our friends or just scrolling social
media handles, or checking out new things on the internet. We all are linked digitally.

So, why don’t we use it for our profit? For example, we can join clubs for socializing, can start a new
business online, or we can do marketing of our existing business.

You know it is possible in this digital era. So, let’s jump into it!!!

WHAT IS DIGITAL MARKETING MEANS?

In this modern world, digital marketing is as necessary for business as food is for us. Digital
marketing works as an immunity booster for businesses. In this new technology era, digital
marketing has an expansive scope, and a digital marketer has a great future ahead.

digital marketing

Digital Marketing is all about modern techniques and digital platforms such as Instagram,
Facebook, Twitter, LinkedIn, and many more.
It is also known as Internet marketing or online marketing. This digital tool is less expensive
than traditional marketing.

In simple words, digital marketing is the online advertisement of any product to maximize its
reach and sales.

Now, lets us know more about digital marketing and its types.

TYPES OF DIGITAL MARKETING

There are many different types of aspects of digital marketing that influence the audience
engaging with your business. It’s up to you how many varieties of aspects of marketing you can
involve for your business growth. Digital marketing is like a big family with 8 members in it,
and all of them have their unique and important qualities. So, let us understand each family
member:-

1) E-MAIL MARKETING:-

DIGITAL MARKETING

E-mail marketing is like our old uncle in a family who is very important and was cool in his old days. At this time, still many people don’t have social media accounts but have e-mail accounts. Big companies also give importance to e-mails. Social media is fluctuating because of multiple apps built by developers.

Build up an influential e-mail marketing strategy:-

  • Try to make e-mail personalized and make them feel urgent:-
    When you are sending a mail regarding the offers of the company to a potential customer. Use
    ”YOU” & “YOURS” especially in the body to make the customer feel that the mail sends to
    his/her is only for them, make them feel important. Also, right a mail in a format to make the
    customer feel “FOMO” ( FEAR OF MISSING OUT) the offer company is providing to his/her.
    By doing this the customer who is willing to buy the products will buy the products immediately
    or 2-3 days before the offer ends.
  • Separate your customers:- By separating customers you can get a high engagement from the audience. You can do separation based on their location, interest, age, industries, etc. This will help you when you have to send emails in bulk. It will work as a time saver for you. By doing this you have more chances to get more sales.
  • Make your emails mobile friendly:- Almost everyone checks their emails on their phones so it is very important for a business to create their emails mobile friendly. Having non-mobile-friendly emails can have a negative impact on customers. If you don’t create a mobile-friendly email then the customer is no longer interested to receive service from the business. You can avoid this problem by using automatic optimization tools like constant contact, option monster, raffle press, and so on.
  • Have systemization of email campaigns:- Using system-generated emails can save a company a lot of time. There are a few examples of system-generated emails such as “THANK YOU”, “REMINDER” and “WELCOME” emails to a customer. Along with this, the mail will be related to the offers, discounts, policies, and good stuff of the company. These emails are also known as trigger emails. These emails are sent to the customer on their behavior. In another case, these emails can be sent for a particular event in which a customer has shown interest. It can also be sent as a reminder to buy a product that is pending for a long time.
  • Check your emails:-
    Always test your emails before sending them to the customers. This testing is known as “SPLIT
    TESTING or “A/B TESTING”. In this, they check various things in a mail such as a call to
    action (CTA), subject lines, fonts, font size, images, etc. Share your emails with another email
    provider to check if the email looks good on all platforms. Other email providers such as Yahoo,
    HubSpot, Hushmail, Mailchimp
    , etc. Make your email look attractive so that people wish to open
    and read your mail.
  • Send an email at right time:- At the beginner level, send some emails at a time you think people are free to check the emails.
    After that check your analytics and find out at which time most of the emails are opened and
    read. Analyze the open rates and send emails at the same time when you get high responses.
  • {PRO TIP:- If your email is related to an office-going person or for business then the best time is
    10:00 Am. If your email is related to offers and discounts or other things then the best time is
    10:00 Pm.}

WORDS TO BE AVOIDED FOR THE SUBJECT LINES:-
Several words have been repeatedly used by marketers. And now, using these words means no
one is going to open your email. So, avoid these words given below:-

  1. Amazing
  2. Great offer
  3. 50% offer
  4. Discount
  5. Limited Time Offer
  6. Urgent
  7. Click Here
  8. Apply Now
  9. 100% Satisfied
  10. Earn $

TIPS AND TRICKS:-

  • CREATE QUIZ:- By creating quizzes it will help you to gain an email Id. You can create an
    exciting quiz that people love to fill. At the end of the quiz when people are going to submit it,
    there will be a pop-up msg to enter their email Id.
  • BLEND EMAIL AND SOCIAL MEDIA:- Both are powerful tools of marketing. Blending
    them will give you high reach and engagement. You can add your social media links to your
    emails and tell them to follow you for updates.
  • USE CLIFFHANGERS:- You can write anything related to your business that makes
    customer engagement. For example- You can announce a giveaway or contest.
  • DRAW ATTENTIONS:- You can draw attention by asking for feedback on the product they
    bought. Ask for suggestions to improve yourself. This will make the customers feel special and
    valuable.


2- VIDEO MARKETING

In this busy world, most people like to watch a video rather reading an article. Most social media
platforms provide you to publish video content. But most people don’t know how to make
content properly. All the tricks and tips are listed down to help you with content marketing:-

digital marketing

1:- MAKE IT ATTRACTIVE:- Your video should be interesting and not boring for the
audience. Take a look at what type of content your audience like to watch. Make a short video. A
person who is in hurry and wants information will look for a good and short video.
2:- RANK YOUR VIDEO:- There are plenty of videos on the topic you are making the video
on. So, it is very important to make your video rank on top or in the top 10. How will you do
this? Just follow these steps:-

  • a) USE TAGS ACCORDING TO YOUR VIDEO / BUSINESS.
  • b) YOUR TITLE SHOULD BE THE SAME TOPIC YOU WILL TALK ABOUT THE VIDEO.
  • c) YOUR TITLE SHOULD CATCHY AND STRAIGHT TO THE TOPIC.
  • d) YOUR VIDEO DESCRIPTION SHOULD EXPLAIN YOUR VIDEO PROPERLY.
  • e) YOU MUST WRITE (CTA) CALL TO ACTION FOR YOUR AUDIENCE IN THE FIRST
  • LINE OF DESCRIPTION.
  • f) CREATE A GOOD QUALITY THUMBNAIL.
  • g) UPLOAD YOUR VIDEO ON VARIOUS PLATFORMS.

3:- MAKE YOUR VIDEO REMEMBERING:- Make content that will be remembered by
many people for a long time. This is called remembrance value.

4:- HOW TO FIND A TOPIC:- You can simply make a video on the topic of your interest or
you can do some R&D and find out which topic is most loved by the audience and what you can
do in the same field but differently.

5:- HOW TO WRITE CONTENT:– After finding the topic you can write about the problems
people are facing. Then give them the reason why they should watch your video. Give them the
solution to the problem they are facing.

6:- FOCUS ON QUALITY OF VIDEO & AUDIO:- Your video should be clear and easy to
visible. Shoot your video in sunlight and use the high-quality mic for audio.

7:- PLATFORMS TO POST THE CONTENT:- Always post your video on the platform
where you have a high audience. If you have an audience on Facebook then post most of your
content on Facebook.

3) SOCIAL MEDIA MARKETING-

Social media marketing is very popular nowadays because of the humongous audience available
on social media platforms. Use social media platforms to market your product. Using this
strategy you can get engaged with your current customer and can get more customers.
Social
media platforms are not just for entertainment purposes.

SOCIAL MEDIA MARKETING

It is a great platform to make business. Data analytics helps us to understand the performance of the content. By analyzing data you can make changes in the content and get growth in conversion rate. There are 5 pillars of social media marketing:-

  • STRATEGY– There is a simple strategy. First, find the niche in which you want to
    upload the content on media. According to the audience and niche choose a social media
    platform. Also, post your content on multiple platforms even if the audience is less.
  • PLANNING & POSTING– Planning is very important before you post your content.
    Always post your content when your audience is free to watch it. Post on a regular basis.
  • OBSERVATION– Observe whatever is happening when you are posting the content. Try
    to give a reply who praises your work. Take time for observation.
  • ANALYSIS– Analyze your performance on social media properly. Check whether the
    audience is really liking your content or not. Check the comments and suggestions by the
    people.
  • PROMOTION– Promoting your content can help you get reachable easily. This will
    help you to reach your target audience. By promoting your content more people get to
    know about your business.


4- CONTENT MARKETING

content marketing

Content is the KING of marketing. When you have to market your product you have to write content so that people get to know about your product and services. All the engagement, reach and sales depend on the content you make because it gives an individual idea of your product.

Content helps you to build trust. Content marketing is one of the most important types of marketing. There are some basics you must know about content marketing:-

  • RESEARCH:- You can check what type of content is demanded in the market. If you
    think that you are a good content writer then you can do freelancing. If you want to make
    content for your blog you can simply research the keywords. Take keywords that have
    more volume and less competition.
  • WRITE DOWN YOUR CONTENT:- Whatever the topic or keyword you have decided.
    Write down the whole content. After writing the content recheck it for grammatical
    mistakes.
  • ATTRACTIVE THUMBNAIL:- Thumbnail is the kind of first impression of your
    content. If your thumbnail is attractive and informative then there are more chances that
    people will love to read your content.
  • THINGS TO DO BEFORE POSTING:- Always make sure to check the title of your
    blog or any other content you have to post. Use hashtags that are related to your content.
  • PROMOTING YOUR CONTENT:- It is very important to promote your work on many
    platforms. Promoting can help you to rank easily on top. You can pay for the promotion
    or you can tell your friends and family to share it with others.


5-SEARCH MARKETING

In this, you have to pay to get ranked at the top. If you want to get ranked and grow fast. Basically, you run an Ad for your business. Don’t choose the competitive niche. It will take less time to grow a new page. SEM helps you to increase traffic regularly.

For example- It behaves like a marketing campaign. For the duration, you have paid the money your website will be shown at the top. As you are at the top of the panel there are more chances to get traffic as people will check your website. It is similar to pay-per-click advertising but here you have to in advance for a duration.

6- INFLUENCER MARKETING

influencer marketing

Influencer marketing works as a boost to the business. If you work with the influencer this helps you to get more engagement. Because the audience shifted to your business by the influencer. There are several benefits of hiring an influencer:-

  • HELP TO BUILD TRUST
  • HELPS TO GET MORE POTENTIAL CUSTOMERS
  • INFLUENCER WORKS AS A BRIDGE
    Always remember to hire an influencer who is related to your business.
    Influencers are differentiated by main 3 factors such as:-
  • NUMBER OF FOLLOWERS- Don’t just fall for the number of followers observe the
    audience properly.
  • CONTENT – Content should be the same type as your business.
  • LEVEL OF INFLUENCE – You should consider how well an influencer influences
    his/her audience.
    You can give an influencer free gifts to promote your business. Some influencers like to work for
    money only, then you have to pay them some amount of money.


7-AFFILIATE MARKETING-

affiliate marketing

Affiliate marketing is trending right now. In Affiliate marketing, you pay a person a fixed commission to promote your business. Through affiliate marketing, you can increase your sales. You only have to pay a commission to an individual if he/she is generating sales. The affiliate marketer runs the Ad campaigns on his behalf to promote your business. You don’t have to search for affiliate marketers personally. You can tie up with Affiliate networks and they will provide you with the marketers.

Some of the Affiliate networks are named below:-

  • SHAREASALE
  • AWIN
  • JVZOO
  • AMAZON ASSOCIATES
  • CLICK BANK
  • PEERFLY

Always keep some factors in mind before tieing up with them. Like what services they are
providing, duration, commission, etc.


8- PAY PER CLICK ADVERTISING-

This is a new type of advertising. As per name only you can understand what type of marketing it is. When a person searches for a particular product or service and sees some results. If they click on your product then only you have to pay for the Ad. To rank at the top you have to bid on a certain amount of money. After the auction is done then the algorithms take charge. According to the bid amount and algorithm you get ranking.

digital marketing

For example- You have the business of shoes and you have paid for the keyword “white shoes
whenever someone is going to search for white shoes your Ad will be displayed and if they click
on your Ad then only you have for the marketing of that product. The amount was fixed in the
auction.

Let’s understand the main 4 rules of PPC marketing:-

CLICK THROUGH RATE (CTR)– Basically, it is a type of algorithm. Whenever
Google shows you Ads then the algorithm studies the number of clicks by an individual
after showing the Ad. For example- If Google is showing your Ad 500 times and people
are clicking on it just 100 times. Then your click-through rate is 100 divided by 500 and
multiplied by 100 for percentage i.e 20%. Always make sure that you use the exact
keyword in your Ad campaign.

COST PER CLICK (CPC)– You only have to pay whenever a person clicks on your
Ad. There is a certain amount fixed in an auction or the bid you decided to pay. Never
pay too much for bidding. For example- If your product value is Rs250 and you are
selling it for Rs300 then you don’t have to more than Rs10 – Rs15 for a click. It is not a
profitable value for your product.

COST PER ACQUISITION (CPA)– In simple words, it is basically the amount you pay
to convert an individual into your customer. for example- If you run a campaign you paid
Rs1000 for the campaign and 10 people attend that campaign, and only 2 people
converted to become your customer than you have spent Rs500 to get one customer. If
your product is of high value then no issues but if your product value is less then it is a
loss.

CONVERSION RATE– Make your website or Ad so convenient to use that the person
who has clicked on the website gets converted to your customer. Make sure the loading
time is very less and look after the design of the website very carefully because it is the
first impression of your product and services. Make it easy to use.


WHY IS DIGITAL MARKETING IMPORTANT:-

  • GROWTH OF BUSINESS- Digital marketing is a must to grow widely. You can also
    grow around the world. You can sell your products globally. There is a huge audience
    digitally which can be your potential customers.
  • TARGET AUDIENCE-You can target your potential customers with the help of digital
    marketing. You can choose your audience on the basis of age, city, country, education,
    etc.
  • COST- Digital marketing is way cheaper than traditional marketing. You can use social
    media platforms to run ads for your business to grow your sales.
  • HELP TO ANALYZE– In Digital Marketing you can analyze all the data regarding your
    business. By analytics, you can understand your website reach, share, click ratio, etc.
  • CONVERTING YOUR CUSTOMERS– This is possible online. If the customers buy
    anything online they have to give their basic information like age, address, number,
    email, etc. And this information becomes your data to analyze it correctly and use it for
    your business. You can send them emails for products they didn’t buy for a long time.
    Also, you can send them special offers on their special days.


DIGITAL MARKETING STRATEGY:-

DIGITAL MARKETING STRATEGY

There is no extraordinary strategy for digital marketing. There is a simple 3 U’s rule applicable.
Let’s understand it in brief:-

  • 1- UNDERSTAND THE NEED– As all businesses do first understand the need of the market. Then analyze it properly and correctly. After analyzing take a look and think about what you can do to fulfill the needs.
  • 2- UNDERSTAND THE AUDIENCE– After analyzing the need of the market. Study the psychology of people and what they want and check what they are getting. Try to give people exactly what they want or you can change the perspective of people to buy your product.
  • For example- You have the business of clothes that make T-shirts from plastic bottles but people don’t trust your clothes. You can run ads using people’s sentiments or emotions. It may sound selfish but when you have to sell your products and if there is no harm to anyone by telling this to people then why not? You can tell people that they can help clean nature just by buying one T- shirt of your brand. You can also give them offers like give 20 bottles and get one T-shirt free.
  • 3- UNDERSTAND THE PLATFORMS YOU CAN USE– Always have a piece of knowledge on which platforms you can get the highest reach according to your product. Never forget that marketing is the main role of selling the product.
  • Because sometimes if your product is not up to the mark but you have extraordinarily done the marketing then, the people will at least buy your product once only by the hype created by the marketing. If you want to give your product ad in the regional area then make sure that you use the regional language spoken by the people of that area or region.
  • You can use social media platforms to grow fast organically as there is an immense audience engaged on social media.

ROLES OF DIGITAL MARKETER:-

The main role of a digital marketer is to increase reach and engagement using digital platforms.
This will lead to the growth of sales of the company. A Digital Marketer conducts various ad
campaigns.

Digital marketers promote the company’s products and services online through
various digital platforms such as social media, email marketing, content marketing, etc. They
help in the development of the marketing strategy for adequate results.

They also understand the analytics and key performance indicator (KPI) to measure the growth of the company. There are different designations in a company such as:-

  • DIGITAL MARKETING EXPERT
  • DIGITAL MARKETING MANAGER
  • DIGITAL MARKETING EXECUTIVE
  • SEO MANAGER
  • SOCIAL MEDIA MANAGER
  • SEM SPECIALIST.


DIGITAL MARKETING SERVICES:-

DIGITAL MARKETING

There are miscellaneous types of services a digital marketer provides. As to become a Digital
Marketer an individual has to learn several skills. They know many skills used to market a
product. Services by a Digital marketer are listed down below:-

  • WEB DESIGN– A digital marketer knows basic web designing skills. They know how to
    present a website that looks attractive at the same time informative.
  • MAKING CONTENT– Digital marketer makes content for the website or social media
    platforms regarding the product and services of the company.
  • PROMOTION– Marketer runs Ad campaigns for different platforms at the same time.
    They make sure that the promotion of the product is reached the potential customer.
  • PLANNING– Digital marketer plans the procedure and design of the campaign. It also
    plans the platforms at which the campaign will go live.
  • MARKETING CAMPAIGN– All the marketing campaigns which are going to be live on
    digital platforms are observed and conducted by the Digital marketer.
  • SEO &SEM– A Digital Marketer does search engine optimization (SEO), & search
    engine marketing (SEM) of your website to observe the traffic and growth of your
    website.


DIGITAL MARKETING VS SOCIAL MEDIA MARKETING:-

Social media is like a class with a bunch of different types of students in it. Most people get
confused between digital marketing and social media marketing. Both are used for marketing the
product to the targeted audience to make them your potential customer. Let’s understand this in
detail:-

DIGITAL MARKETINGSOCIAL MEDIA MARKETING
In simple words, when the marketing is done through internet-based platforms such as mobile
phones, a desktop is known as digital marketing.
Digital Marketing is a vast platform, there are many types of it. There is a wide range of
platforms for marketing. Reach is very good because of the availability of many channels.
Content-making flexibility is very nice. You can make the content as you like.
Social media marketing is a sub-point of digital marketing. In social media marketing, you can
use social media platforms like INSTAGRAM, FACEBOOK, TWITTER, LINKEDIN,
SNAPCHAT, etc. for marketing your products. Nowadays, social media marketing is more
popular because many people are active on social media. There is a huge amount of audience.
There is a limited number of platforms. Platforms are limited but if you have your audience over
there you will grow fast. There is a limitation because of the platforms supporting the content.
Difference between digital marketing and social media marketing.


DIGITAL MARKETING AS A CAREER

There is no specific age or duration to become a digital marketer you can become a digital
marketer by studying in your Jr. college or just after completing your 10th. If you want to
become a digital marketer then you have to know the basics of all types of digital marketing.
Also, you can find your interest topic and do specialization. There is a wide scope of Digital
marketing careers in the future.


DIGITAL MARKETING COURSES:-

DIGITAL MARKETING COURSES

There are an immense number of online platforms on which you can learn digital marketing. You
can also join a university for a master’s in digital marketing. You can learn Digital Marketing for
FREE on the platforms given below:-

  1. GOOGLE
  2. HUBSPOT ACADEMY
  3. GREAT LEARNING
  4. YOUTUBE CHANNELS
  5. TWITTER FLIGHT SCHOOL
  6. SCOTTMAX BUSINESS SCHOOL:- Scottmax is providing masters in digital marketing for free. They are also providing masters in business. There are many platforms that are providing both FREE & PAID courses in digital marketing.
    Platforms are given below:-
  7. TESTBOOK
  8. SKILLSHARE
  9. UDEMY
  10. COURSERA
  11. GREAT LEARNING :- On these platforms, you can get their paid courses for free after applying a specifically generated code or after applying for financial aid.


DIGITAL MARKETING JOBS:-

DIGITAL MARKETING JOBS
DIGITAL MARKETING JOBS

After knowing your niche you can become an expert in that specific area. There are more jobs
available in digital marketing as compared to other types of digital marketing. You can also do
freelancing once you acquire the skill and become an expert.

Digital marketing jobs are very flexible because you can work from any place. You don’t have to go to the office daily. There are various online platforms where you can search for good jobs such as indeed, freelancer, relevel, etc.

RELATED QUESTIONS:-


WHAT IS AN EXAMPLE OF DIGITAL MARKETING?
ANS:- SEARCH ENGINE OPTIMISATION (SEO), and SEARCH ENGINE MARKETING
(SEM) are the basic example of digital marketing. The other main information you can get in this blog.

HOW DO I BECOME A DIGITAL MARKETER WITH NO EXPERIENCE?
ANS:- A beginner can start working on freelancing websites as a freelancer and build a portfolio
After building a good portfolio one can apply for a digital marketing job in a company.

WHAT ARE THE 3 TYPES OF DIGITAL MARKETING?
ANS:- The 3 types of Digital marketing are EMAIL MARKETING, VIDEO MARKETING, and
AFFILIATE MARKETING.


IS DIGITAL MARKETING EASY?
ANS:- There are 2 main terms in Digital Marketing

  • ANALYTICS.
  • CREATIVE.

At first, it maybe feels difficult to understand but if you acquire one of these terms then it will be
easy for you to work in that specific term. Working on both will make you realize what you are
good at.

WHAT SKILLS DO YOU NEED FOR DIGITAL MARKETING?
ANS:- To become a good digital marketer you should know these skills given below:-

  • YOU MUST KNOW ABOUT SOCIAL MEDIA.
  • YOU MUST KNOW ABOUT BASIC DATA ANALYTICS
  • YOU SHOULD KNOW HOW WORDPRESS WORK
  • HAVE BASIC KNOWLEDGE ABOUT HTML AND ALGORITHMS
  • MUST HAVE BASIC WEB DESIGNING KNOWLEDGE


WHAT ARE THE BENEFITS OF DIGITAL MARKETING?
ANS:- There are many benefits of digital marketing with the growth of the digital era. The main
benefit is that the job availability is more than in any other field. You can also do business.

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